From the Sustainability Consortium comes this animation about their organizational mission in bringing together brands and academics to collectively pursue better product manufacturing through a shared life-cycle assessment and materials database. Creatively speaking, I thought the content style in the beginning was a little trite, though it got better as the story unraveled and must say that animations can really help make complex topics concrete.
[Video Link for Email/Other Subscribers - 2.5min]
{ 2 comments… read them below or add one }
I appreciate being introduced to this consortium. More and more I am encountering such broad-based efforts to set benchmarks and metrics for sustainability, but I get the sense that the third pillar (of economic, environment, and social concerns) gets tacked on. Certainly green sensibilities should include social impacts, but when you listen to the rep from Safeway and Walmart they don’t talk about labor concerns in the life cycles. The rhetoric in these efforts is about waste and emission reduction, etc. I hope the actual work is around wage and benefit increases, commitments to safe and healthy workplaces etc.
Jackie
Thanks for your reply Jackie.
Indeed, it seemed to me as well that sustainability primarily means “green” to these folks, and that social concerns aren’t really a factor, although there should be some consideration.