[Video Link for Email/Other Subscribers - 3.5min]
Timberland‘s Chief Marketing Officer, Mike Harrison, speaks in an interview with me on topics including: social media, brand stories and content that resonates with customers, what works and what doesn’t. Additionally, Mike explains how Earthkeepers isn’t just a shoe, but also a brand platform for authentic and credible communications with stakeholders and the public on Timberland’s corporate responsibility commitment and environmental stewardship efforts, and what they care about as a company. A human relationship with the great outdoors based on respect, love, and adventure.