Presenting ideas and convincing folks to buy into them is no easy task. Although facts, figures, propositions, reasoning, and calls-to-action are logical presentation elements, their mere inclusion doesn’t guarantee success.
I’ve shown videos and ideas of Nancy’s here before, but this recorded webinar should provide a lot more than the usual bout of pithy, quick-ideas and inspiration candy that I’m coming to avoid (separate topic).
Nancy describes here how one can weave stories into presentations. One powerful technique is a chronological swaying between “What is” and “What could be”, as opposed to a single time block devoted to each question.
[Video Link for Email/Other Subscribers - 40min]
By doing so, we’re encouraging the audience members to think like designers. Contrasting the two states at a comfortable pace allows people to easier see parallels and differences; comparative strengths and weaknesses. I’m also keen to believe that such an approach can encourage co-ownership of proposed ideas and thus be far more attractive. That is, if the creator’s vision balances suggestion with normative statements.
I think you’ll particularly enjoy Nancy’s dissection of Lincoln’s Gettysburg Address.
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Thank you Mario! I appreciate your post.