From the category archives:

books

Business Rules of Thumb: #1

by Mario Vellandi on June 29, 2009

About 7 weeks ago, I received a review copy of “Rules of Thumb” by Alan Webber as a gift from their agent. Instead of making a comprehensive book review, I thought I’d break down the 52 rules on life and business into various posts, using a bit of Alan’s writing and personal perspective as I read through it. That way it’s helpful to us all :)

When the Going Gets Tough, the Tough Relax”

Alan recounts being an associate editor for the Harvard Business Review in the early 80s, and describes a live interview opportunity he’d received with then German Chancellor, Helmut Schmidt. Now this gent was apparently known to be a bit “better-than-thou” with people asking questions, so Alan had good reason to feel a bit nervous. Before Helmut walked in, he wrote a couple key reference phrases at the top of his pad, along the lines of

Relax! Smile! This is a blessing, a treat, and an honor. It’s not a punishment to be endured.”

That’s the key. When we’re in situations where there’s great opportunity, we all can tense up, and perhaps think of all the things that can go wrong. If we dwell on them, a little whirlwind or slight breezes of negative thinking can hinder the best in us from coming out, reaching out, and giving our best - unconsciously, naturally. I liken such scenarios to black-or-white thinking: a dangerous pool to be wading in even if we’re looking on the extreme bright side of things, because overconfidence may hinder us from great interpersonal interaction, while also inflating expectations and potentially setting ourselves up for a big letdown, which may result in lame emotional reasoning. I think you get the point.

Alan further expands on this by mentioning W. Edward Deming’s 8th point in total quality management:

Drive out fear, so that everyone may work effectively for the company.”,

but stresses that the starting place lies within US. In addition to the aforementioned reasons, having a relaxed composure and confident attitude ensures that we’ll have a good time - no matter what the outcome is. After all, things may not go favorably, predictably, or easily for a variety of reasons. Given that, isn’t it then worthwhile to ensure you at least made the best of it and smile?

Don’t let fear undermine your chance to do that one thing you’ve wanted to do…Take a second and smile. Enjoy the trip.”

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The Science of Buying – Martin Lindstrom

April 4, 2009

What makes people buy? The question’s been so oft asked and answered by multitudes of marketers, designers, and behavioral scientists over decades that I’m quite sure we can skip the standard textbook answers from these three camps. In the last 4 years though, I’ve gotten a fairly good idea of factors at play in the […]

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Greater Than Yourself – Steve Farber

April 1, 2009

Once again, Mr. Farber has applied his classic business novel/parable style to his latest book: “Greater Than Yourself”.
It’s filled with characters who although are laid-back, friendly, and humble, they’re also beaming with confidence and an in-the-moment lifestyle based on values, giving, and interpersonal development. Again Steve here has inserted himself as the apprentice who although […]

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The Cluetrain Manifesto – My Review

March 15, 2009

Following some years in the social media space, I have read many great books on the subject of “the end of business as usual”, online communications, marketing, sociology, and have learned quite a great deal. But one book kept on popping up here and there as the so-called “Bible” of this movement: The Cluetrain Manifesto
Sitting […]

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Green Marketing Pie

January 4, 2009

So early last year I read John Grant’s seminal “The Green Marketing Manifesto”, which presented a systematic model for good/green business. John had a 3x3 table to portray this model; I drew it up as a pie chart instead to show the realm of influence and depth of ‘greenness’.

The realms of influence represent a hierarchy […]

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Review: Hot, Flat, and Crowded – Thomas Friedman

November 16, 2008

Having listened to the The World is Flat over MANY hours on my bike two years ago, I anticipated an intellectual boat ride guided by captain Thomas Friedman in his book: Hot, Flat, and Crowded: Why We Need a Green Revolution — and How It Can Renew America.
The points of the book worth mentioning are as follows:

Foreign […]

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The Age of Conversation’s Mighty Return

October 29, 2008

The collaborative marketing book I participated in last year is now back for Round 2, this time with 237 authors on board; proceeds again go to the childrens charity Variety.
To make things a bit more interesting, this time the authors had been asked to write a single page on one of the following topics:

Manifestos
Keeping Secrets […]

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Public Relations and Green

October 10, 2008

While reading through Joel Makower’s Strategies for the Green Economy tonight, I came upon an interesting chapter on PR that rang a “I feel you on that one” inside me. The topic was public relations in a growing green/sustainable marketplace.
I subscribe to quite a few green pr wires, news sites, and blogs through RSS and […]

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Lessons from Buffett

October 6, 2008

Until six months ago, I knew only vaguely of the man commonly named “The Oracle of Omaha”. What made me want to pick up Buffett: The Making of an American Capitalist, was sheer intrigue about the world of investing and a bit of history. Marketing may be my love, but Finance and Investment are fields […]

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The Essence of Branding

May 8, 2008

While marketers have debated the meaning of ‘Brand’ like the classical Greeks had with ‘Democracy’, or the French & Italians with ‘Love’, one contemporary author has nailed an excellent definition for our times. What follows is the first of an article series covering themes from the book: A Clear Eye for Branding, by Tom Asacker.
We […]

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My Reading List – Spring 08

April 28, 2008

Here is a look at my current reading list over the next few months. Not quite all the books, but most.
One of the best aspects of reading business, design, and communication books is all the advanced material so well explained and enlightening, that one just cannot meaningfully retain from magazines (as opposed to Journals). To […]

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The Age of Conversation – Bum Rush

March 29, 2008

The Age of Conversation had a great debut last year. Through our writers’ and friends’ collective efforts, our proceeds-from-sales to the children’s charity Variety amounted to more than $11,000.
Now we’ve been able to bring this fine book to Amazon, and if you buy this book today, your effort will radically help drive the book’s attention […]

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The Change Function

March 16, 2008

I came across this interesting qualitative assessment model for predicting whether change is possible, and to what degree it will arise, from my reading of Pip Coburn’s “The Change Function”. Pip’s context was finding how out people’s inclination to adopt new technologies, based on a user-centered model that functions like a cost/benefit analysis. While […]

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The Stage Gate Model of Product Development

February 25, 2008

Ladies and Gentlemen, this is the model that Robert G. Cooper established in the early 80s to describe a systematic approach toward developing new products. It was the result of three companies who approached him and asked to research their processes and establish a common best-practices framework; they were DuPont, Nortel Networks, and Pratt & […]

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Book Review: Shopping, by Pamela Danziger

December 20, 2007

Pam is one devoted marketer; passionate about the art of retailing and understanding the consumer.
Shopping gives pleasure. We live now in an age of abundance, affordability, and availability of product categories across various types of retail establishments. While price and a wide selection of merchandise are important to shoppers, the total shopping experience influences people […]

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