[Video Link for Email/Other Subscribers - 16min]
From an event titled Business Fights Poverty, comes this speech by David Croft, Cadbury’s Sustainability Director. The title of the presentation is: “Putting Market Access Into Practice: Reaching the Bottom Billion Through Corporate Supply and Distribution Chains”. While unfortunately there’s no slides, David does give us some great insight into the evolving approach global companies are taking toward corporate social responsibility. But more importantly, he’s telling us stories from around the world - not necessarily all about their brand, but about how working with cocoa farmers is like, the larger social issues at hand, and how business strategy is melded with CSR . If you just look at his posture, you’ll see why I stuck around for the full 16 minutes. Enjoyez!
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