From the category archives:

management

Design Strategy at a Glance

by Mario Vellandi on July 1, 2009

design strategy process map

From Ralf Beuker @iterations, comes this awesome diagram he posted on Flickr last month (click on picture or here for full detail version). Here’s his official description:

In the course of the strategic collaboration with my friend and business partner Erik Roscam Abbing from Zilverinnovation.com we’ve recently dedicated a whole day on framing our key areas of expertise in a meaningful concept.

What we came up with is a map that is defining our view on what a ‘Design Strategy’ actually comprises and how to transform ‘Design Strategy’ into actionable, logic steps.

In order to give interested folks a better idea on the tools and outcomes of our approach we’ve added some examples from recent client projects as well.”

Great job guys! Love it :D

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Imagine Leadership

June 29, 2009

[Video Link for Email/Other Subscribers - 6min]
Great video on leadership, produced by the information design company Xplane and Nitin Nohria, who had this to say from the press release:
“It is my desire to inspire people of all ages and social demographics to think about leadership on a broad level, contemplate what it means to them […]

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Sustainable Brands 09 – The Place to Be

May 12, 2009

It really is the place to be. Why? Because I’m going, and you can meet me there! (ending silly vain attempt).
I am writing for their SB09 Blog though and will be doing event coverage throughout the next 3 weeks. Follow me on Twitter @mvellandi if you’d like to stay abreast of some of the […]

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8 Principles of Resiliency

April 24, 2009

A few days ago, I read a fantastic article: Foreign Policy: The Next Big Thing: Resilience. In it, environmental futurist Jamais Cascio describes some of the primary differences between the philosophical construct of sustainability versus resiliency, and describes the latter as what’s needed with the following words:
“As we look ahead, we need to strive for […]

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9 Traits of Successful Innovators

April 20, 2009

After coming upon this great article by Stefan Lindegaard, I decided to draw it up in an infographic for quick reference and your enjoyment.

Please read his article for a detailed description on each attribute.
If you like this illustration, feel free to use it under the Creative Commons Attribution-Noncommercial-No Derivative Works 2.0 License

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Unilever’s Sustainable Brand & Business Strategy – Santiago Gowland

April 11, 2009

From Sustainable Brands International in December, comes this interesting presentation from Santiago Gowland - VP Brand & Global Corporate Responsibility, Unilever. He speaks about the company’s Brand Imprint program, statistics, and considerations on the social role of business in the 21st century. Here’s the breakdown of his presentation:

Embracing Reality: Average income of $2/day in emerging […]

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To Be Sustainable, Organizations Must Balance Empathy and Power {Article}

April 9, 2009

To Be Sustainable Organizations Must Balance Empathy and Power - Karl Long

[Slideshow Link for Email/Other Subscribers]
Karl brought up an interesting subject which you can see from the slideshow above, and from his (and his readers’) thoughts in the link above. After posting this to an online Innovation & Design forum we belong to, here are […]

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EPA Issues New Guidance on Environmental Models {Article}

April 7, 2009

EPA Issues New Guidance on Environmental Models · Environmental Leader
In order to help make environmental impact and life cycle assessment models credible, the EPA has issued a guidance paper (PDF) from which is quoted:
“This guidance recommends best practices to help determine when a model, despite its uncertainties, can be appropriately used to inform a decision. […]

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For-Profit Philanthropy – Jamie Welsh {Article}

March 23, 2009

10% Solution™: Certified Social Responsibility - TriplePundit
Jamie Welsh, a CSR and Cause Marketing professional, is interviewed by my social media pal Gennefer Snowfield over at Triple Pundit on the topics of for-profit philanthropy, communicating the impact of efforts/activities, its importance as an integral part of a business model, and the critical element for making philanthropic […]

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Sustainability in 2009: Top 5 Trends {Article}

March 18, 2009

Sustainability in 2009: Top 5 Trends
From the FD Element advertising agency specializing in sustainability and advocacy, here’s their top five:

Closer tie between Green Marketing and Overall Brand Image
Environmental and social responsibility initiatives will be further tied into overall brand communications.
Increased Attention to Audience and Customer Engagement
Communications and will move from reports and website subsections, to […]

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Toyota’s Why Not Campaign

March 3, 2009

Toyota Why Not
Interesting microsite from Toyota that acts as a communications tool for virtual social and environmental responsibility activities. These include safety, water, land, air, community, and energy.
While communications is the indirect benefit, the campaign seeks innovation ideas on these six areas from website visitors who create a profile. This is part of a contest […]

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Philips on Sustainability as an Opportunity

February 6, 2009

[Video Link for Email/Other Subscribers - 7min]
It’s estimated that by 2040, only 15 per cent of the world’s population will be living in what are now called developed countries. What ‘developed’ means though is another subject in its own right. Clearly, multinational corporations will be seeking continued business growth in the rest of the world, […]

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General Electric’s Jeffrey Immelt on CSR

January 30, 2009

[Video Link for Email/Other Subscribers - 7min]
Speaking at the Business for Social Responsibility Conference last November, Jeffrey talks about GE’s stance on CSR and given the current economic environment, 5 points on how its role is changing. I wish there was more to this video to see, as some of the quotes are seriously dying […]

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The Stonyfield Farm Story – Gary Hirshberg

January 25, 2009

[Note to RSS feed readers: Somehow the wrong video may show up - please visit site to watch]
Another superstar brand in the green/good business field is Stonyfield Farm, a yogurt manufacturer in New Hampshire. According to Wikipedia, they started out as an organic farming school in 1983 and today is the number one organic yogurt […]

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Corporate Social Responsibility Toolbox

January 23, 2009

Oh boy, does CSR Europe have a treasure trove of academic goodies in store for you - that is if you’re interested in Corporate Social Responsibility. The Toolbox is based on the first results of the CSR Laboratories, cross-sectoral business-stakeholder cooperation projects under the umbrella of the European Alliance for CSR. Now although I could just […]

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