Comments for Melodies In Marketing

Comment on New Product Design Strategy by krys

krys — Sat, 13 Mar 2010 23:54:31 +0000

Great insight and very helpful as we are moving from concept design to product design.

Comment on Public Relations and Green by Sebastain Hill

Sebastain Hill — Sat, 06 Mar 2010 15:49:57 +0000

I think audiences and the media are getting tired of the “10 Easy Ways to Go Green” pitch. The challenge for media professionals now is to come up with creative and engaging ways of telling and retelling the sustainability story. It has to be made relevant to the current economic environment and appeal to an audience that may not see global warming and sustainability as a priority issue.

I saw a video on Siemens’ website that showed how a small mid-Western town was going to be transformed by the opening of a wind turbine factory. It had interviews with the mayor, shop owners and regular folks on Main Street about how this was going to change their lives. The video humanized the company’s sustainability story and showed how it was creating what this community needed the most… jobs.

Comment on The Cluetrain Manifesto – My Review by Chew-Hoong Koh

Chew-Hoong Koh — Wed, 03 Feb 2010 18:01:16 +0000

Since you enjoyed Cluetrain Manifesto, thought you might be interested in this.
ThoseinMedia is releasing a limited number of FREE seats for the live interactive VIRTUAL MasterClass (tom, Thurs 2/4, 12 n) with David Weinberger, one of the authors. Claim free pass here - http://bit.ly/CluetrainVIP . David will be discussing markets not just as conversations but as networks, and will assess the role of marketing in a Web 2.0 world. Detials of MasterClass: http://bit.ly/cluetrain10

Comment on Renault’s Responsible and Electric Ad Spot by Koann (Koann)

Koann (Koann) — Mon, 25 Jan 2010 03:31:35 +0000

RT @mvellandi Renault’s Responsible and Electric Ad Spot - Creative Advertising http://tinyurl.com/y9drzwa

Comment on Renault’s Responsible and Electric Ad Spot by KoAnn

KoAnn — Sun, 24 Jan 2010 19:32:45 +0000

Nice spot, Mario! Looks like we’re close to getting Ford at SB;10. What to see if you can track down someone from Renaut for the communications track? Would love to see a thread on transportation run through the event this year…

Comment on Yelp: Empowering Consumers with Local Knowledge (WOMM-U) by Richard

Richard — Thu, 21 Jan 2010 17:46:57 +0000

great insight into the social review market and yelp. and researched well.

Comment on Renault’s Responsible and Electric Ad Spot by laineyd7 (Elaine Spitz)

laineyd7 (Elaine Spitz) — Wed, 20 Jan 2010 22:45:45 +0000

RT @mvellandi Renault’s Responsible and Electric Ad Spot - Creative Advertising http://tinyurl.com/y9drzwa

Comment on Design and Management Education, by Roger Martin by Ryan Jones

Ryan Jones — Sun, 10 Jan 2010 10:49:34 +0000

I wish I had seen more design/social thinking “baked in” to my MBA curriculum. This is def. an area that is still sorely lacking & lagging…

Ryan

Comment on The Carbon Economy, by Xplane by Mario Vellandi

Mario Vellandi — Wed, 23 Dec 2009 01:12:05 +0000

Colin - I’d almost want to say the Internet IS a small world after all!

Comment on The Carbon Economy, by Xplane by Colin Mutchler

Colin Mutchler — Fri, 18 Dec 2009 21:49:33 +0000

Hi Mario, after sending you a note via linkedin, I check your blog to find this video, which also happens to have the “Independence Day” track from Dokashiteru that amazingly features me (the vocals come from a CCmixter acapella track of mine called More than 2 Sides). I love the internet. Hope to talk soon.