Comments for Melodies In Marketing http://www.melodiesinmarketing.com Authentic Green Marketing & Sustainable Product Development Sun, 05 Jul 2009 00:41:17 -0400 http://wordpress.org/?v=abc hourly 1 Comment on Blue Vinyl – Documentary Highlights of the Toxic Plastic by kipz2 (kipz2) http://www.melodiesinmarketing.com/2009/07/04/vinyl-chloride-pvc-toxicity-danger-health-documentary-alternative/comment-page-1/#comment-22495 kipz2 (kipz2) Sun, 05 Jul 2009 00:41:17 +0000 http://www.melodiesinmarketing.com/?p=3402#comment-22495 Blue Vinyl – Documentary History of the Toxic Plastic - http://bit.ly/16dNNO Blue Vinyl – Documentary History of the Toxic Plastic - http://bit.ly/16dNNO

]]> Comment on Blue Vinyl – Documentary Highlights of the Toxic Plastic by TweetDiscovered (TweetDiscovered) http://www.melodiesinmarketing.com/2009/07/04/vinyl-chloride-pvc-toxicity-danger-health-documentary-alternative/comment-page-1/#comment-22493 TweetDiscovered (TweetDiscovered) Sun, 05 Jul 2009 00:05:35 +0000 http://www.melodiesinmarketing.com/?p=3402#comment-22493 Vinyl Chloride, PVC Toxicity - History, Angiosarcoma, Fabrication ... http://tinyurl.com/mxcyha Vinyl Chloride, PVC Toxicity - History, Angiosarcoma, Fabrication … http://tinyurl.com/mxcyha

]]> Comment on Designing Sustainable Retail Environments by Mario Vellandi http://www.melodiesinmarketing.com/2009/06/25/design-sustainable-retail-environments-study/comment-page-1/#comment-21334 Mario Vellandi Thu, 25 Jun 2009 18:12:35 +0000 http://www.melodiesinmarketing.com/?p=1720#comment-21334 Well said Allen. We definitely do need to consider workers in any systemic model, otherwise we might build an underlying problem which may not be visible. Secondly, could there be design solutions that improve working/shopping conditions for both parties? Are there processes where the employees are currently overburdened by a convenience service to shoppers, which is really only of slight benefit to shoppers? From this larger perspective, we're thus seeing Fair Trade in the local, community sense - a social responsibility sense. Can employee care be a brand asset for retailers? It already is for some. Consider the fact that no matter what the company, employees talk about their work. Sometimes positive, sometimes negative. At times it's related to people, others it's related to company policy. If employees are happy or passionate about their retail employer, they will tell others about it. On a macro scale, that can make a difference - as I'm sure we can all imagine. Well said Allen. We definitely do need to consider workers in any systemic model, otherwise we might build an underlying problem which may not be visible. Secondly, could there be design solutions that improve working/shopping conditions for both parties? Are there processes where the employees are currently overburdened by a convenience service to shoppers, which is really only of slight benefit to shoppers?

From this larger perspective, we’re thus seeing Fair Trade in the local, community sense - a social responsibility sense. Can employee care be a brand asset for retailers? It already is for some.
Consider the fact that no matter what the company, employees talk about their work. Sometimes positive, sometimes negative. At times it’s related to people, others it’s related to company policy. If employees are happy or passionate about their retail employer, they will tell others about it. On a macro scale, that can make a difference - as I’m sure we can all imagine.

]]> Comment on Designing Sustainable Retail Environments by Allen Price http://www.melodiesinmarketing.com/2009/06/25/design-sustainable-retail-environments-study/comment-page-1/#comment-21332 Allen Price Thu, 25 Jun 2009 17:53:44 +0000 http://www.melodiesinmarketing.com/?p=1720#comment-21332 Great ideas; as a shopper, I would really appreciate being in an environment like the one you describe. But if we want to "put people first" we also need to address the retail workers who spend far more time in the retail environment than we do as customers. They are often required to stand or walk for their entire shift; floors that add to the "look and feel" of the storefront can be hard on the body after 4 or 5 hours. A big part of sustainability is thinking in terms of whole systems and I'd love to see the folks who design retail spaces (and all work places, really) think about all facets of their use. Great ideas; as a shopper, I would really appreciate being in an environment like the one you describe. But if we want to “put people first” we also need to address the retail workers who spend far more time in the retail environment than we do as customers. They are often required to stand or walk for their entire shift; floors that add to the “look and feel” of the storefront can be hard on the body after 4 or 5 hours. A big part of sustainability is thinking in terms of whole systems and I’d love to see the folks who design retail spaces (and all work places, really) think about all facets of their use.

]]> Comment on GE: Healthymagination Campaign by Hope http://www.melodiesinmarketing.com/2009/06/20/ge-healthymagination-campaign/comment-page-1/#comment-20912 Hope Mon, 22 Jun 2009 11:47:15 +0000 http://www.melodiesinmarketing.com/?p=3180#comment-20912 Mario Would you like to partner on a global healthcare project? You can handle writing and marketing:) Hope Mario
Would you like to partner on a global healthcare project?
You can handle writing and marketing:)
Hope

]]> Comment on The Tao of Communication by Mario Vellandi http://www.melodiesinmarketing.com/2009/06/19/tao-communication-process-philosophy-infographic/comment-page-1/#comment-20635 Mario Vellandi Sat, 20 Jun 2009 08:56:20 +0000 http://www.melodiesinmarketing.com/?p=3170#comment-20635 Hejsan Lars, Thanks for the response. It was in my head so I just had to get it out :) Hejsan Lars,

Thanks for the response. It was in my head so I just had to get it out :)

]]> Comment on The Tao of Communication by Lars Jonsson http://www.melodiesinmarketing.com/2009/06/19/tao-communication-process-philosophy-infographic/comment-page-1/#comment-20591 Lars Jonsson Fri, 19 Jun 2009 22:59:59 +0000 http://www.melodiesinmarketing.com/?p=3170#comment-20591 That's really food for thought! Thanks for sharing and inspiring! I now find myself returning to your website repeatedly - we are colleagues in the same business! Keep up the good work! Best regards from Sweden, Lars That’s really food for thought!

Thanks for sharing and inspiring! I now find myself returning to your website repeatedly - we are colleagues in the same business!

Keep up the good work!

Best regards from Sweden,

Lars

]]> Comment on 10 Signs of Greenwashing by shantihmama (Elizabeth Marglin) http://www.melodiesinmarketing.com/2008/05/29/10-signs-of-greenwashing/comment-page-1/#comment-20118 shantihmama (Elizabeth Marglin) Tue, 16 Jun 2009 08:00:52 +0000 http://www.melodiesinmarketing.com/?p=194#comment-20118 RT <a rel="nofollow" href="http://twitter.com/tweetmeme">@tweetmeme</a> Greenwashing - Ten Indicators http://is.gd/l9yS My favorite is the "imaginary friend." RT @tweetmeme Greenwashing - Ten Indicators http://is.gd/l9yS
My favorite is the “imaginary friend.”

]]> Comment on Sustainable Brands 09 – The Place to Be by Mario Vellandi http://www.melodiesinmarketing.com/2009/05/12/sustainable-brands-09-great-sustainability-conference/comment-page-1/#comment-18931 Mario Vellandi Sat, 06 Jun 2009 21:09:07 +0000 http://www.melodiesinmarketing.com/?p=3100#comment-18931 Hi Ryan, I will be doing various wrapups on this blog and on the SB09 blog in the coming week. Not sure about the potential for a Euro conference, however if I can figure out a way to do a very lean and informative conference that builds community while allowing for terrific case studies & actionable insights from big brands, NGOs, nonprofits, consultants, educational sector, and smaller companies...I'll definitely try to make it happen. Perhaps Amsterdam or somewhere with reasonable exchange rates, lodging options, and sightseeing opportunities :) Hi Ryan,

I will be doing various wrapups on this blog and on the SB09 blog in the coming week.
Not sure about the potential for a Euro conference, however if I can figure out a way to do a very lean and informative conference that builds community while allowing for terrific case studies & actionable insights from big brands, NGOs, nonprofits, consultants, educational sector, and smaller companies…I’ll definitely try to make it happen. Perhaps Amsterdam or somewhere with reasonable exchange rates, lodging options, and sightseeing opportunities :)

]]> Comment on Sustainable Brands 09 – The Place to Be by Ryan Jones http://www.melodiesinmarketing.com/2009/05/12/sustainable-brands-09-great-sustainability-conference/comment-page-1/#comment-18869 Ryan Jones Sat, 06 Jun 2009 09:59:01 +0000 http://www.melodiesinmarketing.com/?p=3100#comment-18869 Mario, Really cool to follow some of your Tweets from the Conference. Will you be doing a wrap-up blog post on the event? Also, any chance that these guys will be doing a Euro conference? It is just so hard for us to travel now...would be great to see such a great conference start hopping across borders. --Ryan Mario,
Really cool to follow some of your Tweets from the Conference. Will you be doing a wrap-up blog post on the event? Also, any chance that these guys will be doing a Euro conference? It is just so hard for us to travel now…would be great to see such a great conference start hopping across borders. — Ryan

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