http://www.melodiesinmarketing.com Authentic Green Marketing & Sustainable Product Development Thu, 02 Jul 2009 03:00:41 +0000 http://backend.userland.com/rss092 en How Confucianism Could Curb Global Warming This article talks about China and its government's consideration of philosophy's role (Confucianism, Taosim, Buddhism) as a moral groundwork for sustainability and the preservation of natural capital. Since I'm a student of eastern philosophy, it grabbed me right away. There is a distinct role for ... http://www.melodiesinmarketing.com/2009/07/01/can-confucianism-and-eastern-philosophy-curb-global-warming-article/ From Ralf Beuker @iterations, comes this awesome diagram he posted on Flickr last month (click on picture or here for full detail version). Here's his official description: "In the course of the strategic collaboration with my friend and business partner Erik Roscam Abbing from Zilverinnovation.com we've recently dedicated a whole day ... http://www.melodiesinmarketing.com/2009/07/01/design-strategy-diagram-process-map-management-beuker-abbing/ [Video Link for Email/Other Subscribers - 3.5min] A neat thing about 3d printing, apart from being uber rad to begin with, is that the idea of quickly developing prototypes speeds up the product development process and, to a degree, is sustainable in the sense of not using multiple materials and creating ... http://www.melodiesinmarketing.com/2009/07/01/3d-printing-connex-objet-prototypes-industrial-design/ [Video Link for Email/Other Subscribers - 21min] Info as provided by producer: Futurist Gerd Leonhard's presentation on the Future of Content & Telecom at the eComm Conference in San Francisco. Overview: Imagine a world where unfiltered and limitless access to content is bundled directly into your access to the networks. A world where ... http://www.melodiesinmarketing.com/2009/06/30/future-media-content-telecom-distribution-forecast/ About four years ago I read an interesting book called Super Searchers on Competitive Intelligence, which was a series of interviews with professional researchers on a variety of questions regarding CI, research methodologies, project management, and so on. Here are the collective tips I gleaned from the book, in addition ... http://www.melodiesinmarketing.com/2009/06/30/tips-advice-competitive-intelligence-research-project/ In mid-May, I attended the Word of Mouth Marketing Association's University summit in Miami Beach, FL. It was an amazing time, where I took many notes on various presentations, and learned quite a bit. In an effort to make sure I can better retain the knowledge while sharing it, I'll ... http://www.melodiesinmarketing.com/2009/06/30/yelp-reviews-word-of-mouth-marketing-case-studies/ About 7 weeks ago, I received a review copy of "Rules of Thumb" by Alan Webber as a gift from their agent. Instead of making a comprehensive book review, I thought I'd break down the 52 rules on life and business into various posts, using a bit of Alan's writing ... http://www.melodiesinmarketing.com/2009/06/29/business-advice-stress-relaxation-confidence-fun/ [Video Link for Email/Other Subscribers - 6min] Great video on leadership, produced by the information design company Xplane and Nitin Nohria, who had this to say from the press release: “It is my desire to inspire people of all ages and social demographics to think about leadership on a broad level, contemplate ... http://www.melodiesinmarketing.com/2009/06/29/imagine-leadership-management-information-design/ I had this article saved as a draft for a review and summary, but since it's a bit multi-faceted and not very long, I suggest you check it out. In the meantime, here are some of Ann's nuggets from the Core77 piece: "Perhaps the central implication of a "low product" scenario ... http://www.melodiesinmarketing.com/2009/06/29/sustainable-design-low-product-context-thorpe/ [Video Link for Email/Other Subscribers - 60min] John Thackara shows the ways in which business as we know it are about to change for good, and then identifies how interaction designers can take these challenges on as design problems. I know many of us are time-strapped, and it's within our nature ... http://www.melodiesinmarketing.com/2009/06/28/sustainable-interaction-design-business-future-opportunity/