CSX Train Commercial Using Green Marketing

November 29, 2009

[Video Link for Email/Other Subscribers - 30sec]
Interesting play on green marketing from CSX Trains, using air quality and messaging on comparative fuel efficiency from rail freight. In the past, intermodal transport (rail and truck) had been longer delivery times than trucks alone by about 2-4 days, although a logistics friend of mine had said the […]

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Regenerative Design Lecture with Bill McDonough

November 28, 2009

[Video Link for Email/Other Subscribers - 60min]
Good ‘ole Bill lays down his thoughts on sustainable design from the regenerative school of thought in this one hour lecture. While I’m quite familiar with it, I thought I’d share it with you here since it’s a very inspirational philosophy and view of the world that “can be” […]

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Environmental Defense Fund 2009 Video Report

November 25, 2009

[Video Link for Email/Other Subscribers - 5min]
Interesting video from the Environmental Defense Fund on their progress and achievements for 2009. Very well executed and informative for 5 minutes. However, you might notice that the speaker’s head and sometimes those in pictures shown are a bit narrow. For one, the aspect ratio of the video isn’t […]

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How Natural Systems Shape a New Business Model, by Gunter Pauli

November 21, 2009

[Video Link for Email/Other Subscribers - 40min; start at 25th min]
Founder and Director, Zero Emissions Research Institute, Gunter Pauli gives a great presentation on how nature can provide us the path to a world where green chemistry doesn’t just do no harm, but enables radical innovation opportunities; where waste is fed into closed loop systems […]

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Moms Against Climate Change (Environmental Defence Canada & ForestEthics Ad)

November 20, 2009

[Video Link for Email/Other Subscribers]
Great and funny ad from the Environmental Defense Fund Canada and Forest Ethics. Employees of both organizations thought it’d be great to have their children take part in the video to stress the importance of their future.

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Method’s Advocacy Video for Safe Household Cleaners

November 19, 2009

[Video Link for Email/Other Subscribers]
Awesome advocacy video from Method (stylish home cleaning products manufacturer). What I love about these new forms of advocacy is the raw focus on the issue at hand without a commercial tie-in to X amount of dollars donated per product purchased until this time period. Sure, it’s different…but we have to […]

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Dow Chemical to Convert CO2 to Ethanol with Algae

November 18, 2009

[Video Link for Email/Other Subscribers]
“The Dow Chemical Company plans to work with Algenol Biofuels, Inc. to build and operate a pilot-scale algae-based integrated biorefinery that will convert CO2 into ethanol. This is one of many examples that demonstrates Dow’s commitment to develop new solutions to address the challenges of energy and climate change.”
Interesting video by […]

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Interested in Sustainability? Get Trained in 13 Weeks

November 10, 2009

Sustainability is a vast field covering multiple topics in operations, marketing, design, innovation, and new business models. While articles, books, and conferences (if you have the budget and time to attend) can be great, nothing beats having professionals giving you the inside scoop.
The creators of the Sustainable Brands Conference, with whom I work as their […]

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The Seven Rules of the Chief Meaning Officer, by Tim Leberecht

October 22, 2009

Tim Leberecht of Frog Design gave a presentation earlier this year at the Next09 conference in Berlin on how societal changes in regards to both the economy and people’s interactions with eachother and brands online are creating a convergence of services offered by the marketing and design agencies, and why “Meaning” has become sought after […]

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Multi-Dimensional & Sustainable Product Design, by John Edson

October 15, 2009

[Video Link for Email/Other Subscribers - 18min]
John Edson of Lunar Design discusses sustainable product design approaches and ideas within the context, in the introduction and ending, of bottled water. I saw John give this presentation live at Sustainable Brands 09 and must say that it was refreshing to listen to and experience, given his calm […]

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Inspiring Sustainability in Skeptics, by John Marshall Roberts

October 8, 2009

[Video Link for Email/Other Subscribers]
Yes, it all comes down to communication and framing the topic in a way that’s relevant to them based on their values. For example, some people care about saving money in their actions; others may care more about doing the right thing. What are the triggers? Know your audience - or […]

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Living Climate Change, by Tim Brown and IDEO

October 3, 2009

[Video Link for Email/Other Subscribers]
IDEO recently built a new web presence with short articles and videos called Living Climate Change, that describes itself as:
“a place where the most defining challenge of our time is explored through design thinking. It’s also a place to show, discuss and share compelling and provocative thoughts and ideas about the […]

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12 Basic Truths in Word of Mouth Marketing, by Andy Sernovitz

October 1, 2009

Having come across a bookmark I saved with 12 tips on word of mouth marketing by Andy Sernovitz, I thought it might be a good idea to share them with you:

Happy customers are your best advertising. Make people happy.
Marketing is easy: Earn the respect and recommendation of your customers. They will do your marketing for […]

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Movements v. Campaigns in Social Media Marketing

September 26, 2009

Neat presentation from Spike Jones of Brains on Fire, on the qualities of movements in social media marketing. While Awareness, Interest, and Action are the traditional steps of an engagement process, it’s always good to ask how a continual movement is being built and sustained. In my opinion, the campaign is not dead, but rather […]

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World Habitat Day

September 25, 2009

The United Nations has chosen the first Monday in October to be World Habitat Day - a day to stand up and let it be known that affordable, adequate housing should be a priority everywhere. The theme for the event on October 5th is “Planning our Urban Future”
What can you do?
ADVOCATE for decent housing for […]

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