Values Authenticity & Alignment in Sustainable Brand Development

July 11, 2010

From an interview I did a little over a year ago with Mona Amodeo, President and Founder of idgroup Consulting and Creative
You place a high value on branding in corporate sustainability efforts. I believe I know why. We’d like to help people understand why these programs aren’t just altruistic or even […]

Read the full article →

Business Values Branding – Meta Model

July 9, 2010

A few months ago, I was sitting in a BJ’s restaurant with my big spiral notebook, a good Hefeweizen, and a swarm of thoughts on branding for good. In the last 3 years, I’d realized through observation, experience, and enough books and articles on the subject, that branding really is what people experience in their […]

Read the full article →

Design Leadership: Requisite Attitude, Skills, and Traits

July 8, 2010

Fun presentation and collection of thoughts from Frog Design’s David Sherwin and Justin Maguire on the required attitude and traits for innovative leaders. I agree with much of it. I’ll stress a desire to see the big picture from a balanced perspective, the willingness to step forward and say “We can do better!”, the desire […]

Read the full article →

Rising Global Consciousness Through Data Capturing

July 7, 2010

[Video Link for Email/Other Subscribers - 5.5min]
As quoted from the description in the link above:
“Over the past century but accelerating over the past couple of decades, we have seen the emergence of a kind of global data field. The planet itself - natural systems, human systems, physical objects - have always […]

Read the full article →

3 Trends in Information Architecture & Interaction Design, by Erin Malone

July 6, 2010

Neat presentation from Erin Malone on what she sees as three trends in information architecture. Blend that term with interaction design, user experience, social behavior, and psychology to get the bigger picture (since IA is somewhat of a boring subject in itself). See her article for the thoughts behind the slides.

[Slideshow Link for Email/Other Subscribers]

Read the full article →

The Sustainability Consortium – Opportunities

July 2, 2010

From the Sustainability Consortium comes this animation about their organizational mission in bringing together brands and academics to collectively pursue better product manufacturing through a shared life-cycle assessment and materials database. Creatively speaking, I thought the content style in the beginning was a little trite, though it got better as the story unraveled and must […]

Read the full article →

The Story of Charity Water

July 1, 2010

Great (older) video from Charity Water’s Scott Harrison that uses the power of founder-narrated storytelling to describe the history and mission of an organization. To me, it’s a style of marketing I call Cause Championing combined with brand identity. For nonprofit organizations, this is likely to be one and the same (though I’ll save that […]

Read the full article →

Chief Meaning Officer: Tangible Ways to Create Intangible Value

June 30, 2010

So one of my favorite marketers, Tim Leberecht, put together a slidedeck on 7 rules for the Chief Meaning Officer. Now if you’ve been following me along for a while, you’ve seen how much of a social media, branding, innovation, and sustainability/ethics aficionado I am. Thus in going through Tim’s slides, there will be many […]

Read the full article →

Interview Avec Moi – Digital PR & Sustainability/CSR

June 29, 2010

[Video Link for Email/Other Subscribers - 3.5min]
Yes sir, that’s me in the interviewee seat with Kevin Long of JustMeans at Sustainable Brands 10. Kevin had caught me at a tired moment, but there was no way I was going to let him out energize me, out passion”ate” me, or give him the upper hand (wink).
In […]

Read the full article →

POET Cellulosic Ethanol – Aspirational Marketing

June 27, 2010

If you didn’t know, POET is the leading biofuel production company in the US. So to see their ads recently in prime time television on CNN, was refreshing not only for the opportunity of greater public awareness of homegrown alternative energy opportunities, but also for the creative direction they took. The small but proud voice […]

Read the full article →

P&G’s Future Friendly Approach to Sustainable Product Marketing

June 25, 2010

Not sure how I let this slip my green marketing radar for so long (probably work related), though Proctor & Gamble’s new approach to marketing sustainability in its products is admirable. Placing the messaging focus on care for the future, instead of care for the planet, they’re fostering greater resonance by being more subjective & […]

Read the full article →

Social Marketing Analytics, by Altimeter Group

June 23, 2010

From the ever talented smartie Jeremiah Owyang and his crew at Altimeter Group, comes this report on analytics in social media marketing/public relations. Haven’t had a chance yet to dive through it, but it should be interesting nonetheless!

[Report Link for Email/Other Subscribers]

Read the full article →

The Evolutionary Benefits of Altruism – Dacher Keltner, UC Berkeley

June 14, 2010

[Video Link for Email/Other Subscribers - 21min]
Dr. Dacher Keltner is of the UC Berkeley Greater Good Science Center, whose recent book “Born to Be Good”, is a profound study of how emotion is the key to living the good life and how the path to happiness goes through human emotions that connect […]

Read the full article →

Speaking the Right Language in Environmental Communications

June 13, 2010

[Video Link for Email/Other Subscribers - 42.5min]
Yahoo!’s audience of hundreds of millions of consumers provides a rich data set for understanding what consumers are responding to online today, and how this is shifting over time. A recently completed 5-month study, reveals significant insight into the kinds of green content people are […]

Read the full article →

Channeling Optimism, Empathy, and Kindness to Business Benefit

June 12, 2010

[Video Link for Email/Other Subscribers - 42min]
Dialogue session with Jurriaan Kamp of Ode Magazine, Dev Patnaik of Jump Associates, John Marshall Roberts, and Dacher Keltner of UC Berkeley Greater Good Science Center, on better understanding the human condition including desires, kindness, empathy and more. This conversation dives into what makes us […]

Read the full article →

← Previous Entries

Next Entries →