Meetup.com Brand Employee Qualities

May 28, 2011

Recently, I attended an event at Meetup.com headquarters in Manhattan. They have a separate office just to host small groups that they support, including beer and soda While there, I noticed a sheet outlining the qualities of a potential team member or manager. This type of cultural info is often interesting to see, and thought [...]

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SVA Interaction Design Student Theses: Discovery

May 27, 2011

So earlier this month, I attended the MFA Interaction Design Festival, which showcased Masters of Fine Arts student theses projects at the School of Visual Arts in NYC. In all, I was taken away by the high amount of humanistic ideas put forward by the students. This post covers the first of four themes: Discovery. [...]

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NY Tech Meetup: Concept and Startup Presentations

May 26, 2011

So earlier this month, I attended my first NY Tech Meetup event and was impressed by the various presenters’ work. Sometimes they were just really cool concepts. Others were startups. Getting a ticket isn’t hard, but they sell out really fast so you have to act fast on 3 window slots they offer with a [...]

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How to Market to People Not Like You, by Kelly McDonald

May 25, 2011

Kelly McDonald wrote this book I read recently that provides the principles of marketing along with tactics to understand and communicate with a whole variety of demographic, cultural, and values-based market segments. The nice thing about it was that although I wasn’t the target audience (being a marketing nerd), it seemed very approachable for small [...]

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7 Points on Sustainable Design: Andrew Dent, Material ConneXion

May 24, 2011

When it comes to sustainable materials, Andrew knows what to ask and look for. In this video, he provides us 7 key ideas for a balanced consideration of a product design or process. [Video Link for Email/Other Subscribers - 3.5min] To rehearse: Transparency & Honesty – Knowing yourself and being honest with others is the [...]

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A Love Story… In Milk

May 24, 2011

Isn’t it great when campaign stories zag to begin with? This creative piece does just that; produced for Friends of the Earth UK. Humor, joy, hope, and other emotions are what make advocacy communications stand out. So long as they don’t stray too far, try to be witty, or don’t end appropriately and the essential [...]

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Choose Your Own (Mis)Adventure with Harry – Range Rover Promo Film

May 22, 2011

Neat interactive game for Range Rover. I’m not quite sure if something similar would be possible with HTML5 and Javascript, though suppose it could be if there’s a video event attribute for “finished”, a sniffer for such states which then commands overlaid with images/text links at specific x/y coordinates, which then load corresponding new videos. [...]

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Gamification: Helping People get from Point A to Point B in their Lives

May 21, 2011

An interesting subject emerging over the last couple years in therapy and behavior change is Games. Whether we’re talking any range of them based on skills, intellect, or chance, good ones keep people engaged and interested. And these last two user states is what we marketers love! So, there are definitely elements of game play [...]

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Crowdfunding Social Good and Future Hopes – Amy Sample Ward, NTEN

May 20, 2011

Interview with Amy Sample Ward, Membership Director for NTEN (Nonprofit Technology Network). I ask about her thoughts on crowdfunding for social benefit projects, and what her hopes are for the future of using social technology for great causes. [Video Link for Email/Other Subscribers - 4min]

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World Environment Day 2011: Forests

May 19, 2011

Recently received this outreach from the United Nations Environment Program on World Environment Day, June 6th. This year, they’re celebrating the ecosystem benefits that forests provide. Here’s the video: [Video Link for Email/Other Subscribers - 6min] Totally dig the animation combined with narration at a moderate pace. And thank-god it wasn’t a long series of [...]

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The Adobe Museum of Digital Media

May 18, 2011

The Adobe Museum of Digital Media is a neat concept, although there are only two active exhibits: A presentation by John Maeda on digital media history, and Tony Oursler’s interactive abstract art on various subjects. While I can imagine various ways they could improve the attendee experience, these are primarily reserved for larger venues with [...]

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More Interaction Design Videos I’ve Watched and Perhaps You’d Enjoy Too

May 16, 2011

These additional presentations from the Interaction 11 conference are well worth watching if you have the chance. About 22 minutes each: Cindy Chastain: Redefining Personalization as Real-Time Conversation David Cronin: Healthcare Interfaces: How Interaction Design can Help Fix Medicine Stephen Anderson: Long After the Thrill: Sustaining Passionate Users Paris Buttfield Addison: Making Mistakes Fun: Game [...]

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Up With Complexity! Challenging Users for Fun and Profit – Josh Clark

May 15, 2011

People don’t want Simplicity. They want Uncomplicated. That’s an essential principle of designing products and applications. If we patronize people as being simple-minded and strip out advanced features entirely, then surely we can lower development costs and increase time to market. But the downside is that such a product doesn’t allow people to become intermediate [...]

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Imagining the Future of Green

May 14, 2011

A group of peers and I discussed last month what we envisioned as the future of the green movement and a (more) sustainable society. While there was no definitive conclusion, there was a healthy bit of realism thrown on the table for us to chew on. Social Media Yes, it can be a great platform [...]

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Community Management and Marketing – Justin Isaf, Huffington Post

May 13, 2011

Interview with Justin Isaf, Community Manager at The Huffington Post, and formerly of Change.org. I ask him why there’s no such thing as “managing” a community, and how marketing is an essential aspect of engaging with people. However in that regard, any promotional messaging has to be mixed in among other outbound communications, so people [...]

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