Authentic Green Marketing & Sustainable Product Development

Sustainability in a vast field covering multiple topics in operations, marketing, design, innovation, and new business models. While articles, books, and conferences (if you have the budget and time to attend) can be great, nothing beats having professionals giving you the inside scoop.

The creators of the Sustainable Brands Conference, with whom I work as their community engagement manager, are organizing an online training seminar for 13 weeks. In order to help further this movement along, we’ve recognized many smart business people need to get up to speed - and we’ve done so by getting some of the world’s leading practitioners to teach the subjects they’re passionate about for 90min - available live and on-demand for a very affordable price.

If you’d like to learn more, go ahead and check out the speakers, session descriptions, and dates here. I’ve included the titles of the sessions here for you to see. P.S. - I’ll be speaking on the last session in February on public relations and social media

1. Introduction to Opportunities in Sustainable Innovation
2. Innovation Opportunities in Response to Today’s Environmental Hot Buttons: Climate Change, Water & Waste
3. The Changing Consumer Marketplace
4. Organizational Models for Integrating CSR with Brands
5. Building a Balanced Sustainable Brand Strategy
6. Sustainable Product Design – An Overview of Prevailing Approaches
7. Building Collaborative Supply Chain Partnerships
8. Transforming Your Company Through Sustainability – and Engaging Your Customers and Employees in the Process
9. Introduction to Life Cycle Impact Assessment
10. Business Metrics: Dashboards, KPI’s and other strategies for Goal Setting and Measurement
11. Building Credibility/Avoiding Greenwashing
12. Designing Communications that Resonate
13. PR/Social Media and Alternate Community Building Strategies

{ 0 comments }